University of Copenhagen


Core tourism competences at SDU reside with the Centre for Tourism, Innovation and Culture (TIC).


Tourism is a growing global industry and millions of people’s livelihoods depend on it. This growth brings cultural and environmental challenges for both the tourist industry and for society. Taking as its starting point an approach rooted in the social sciences and the humanities, TIC research covers subjects from communication, marketing, innovation, local business development, competence development, e-learning, management of cultural inheritance and natural assets. The centre’s aim is to help develop sustainable solutions in tourism at all levels, which means that in addition to research, its activities also cover education and cooperation with authorities and the business community at a local, national and global level.


TIC is responsible for the University of Southern Denmark’s international course European Master in Tourism Management (EMTM), which is offered in collaboration with the University of Girona in Spain and the University of Ljubljana in Slovenia and is part of the prestigious Erasmus Mundus programme.

Contact: Janne J. Liburd

Affiliated Researchers

Janne J. Liburd, main research competence: sustainability, innovation, co-design


Bodil Stilling Blichfeldt, main research competence: tourist studies, destination branding, place branding, family holidays, consumer studies


Chris Heape, main research competence: co-design, leaning. Email:


Anne-Mette Hjalager, main research competence: innovation; gastronomy; rural development


Lulu Anne Hansen, main research competence: heritage tourism, tourism history, travel accounts, war tourism


Niels Christian Nielsen,


Ane Andersen. Email:


Jan Møller Jensen


Nils Karl Sørensen


Susanne Bygvrå


Tanja Nielsen, main research competence: smart tourism, digital tourism, tourism Innovation, co-design. Email:


Bettina Munch

Background Photograph: Kim Wyon for VisitDenmark.